Mercedes-Benz: Elevating the Training Experience Across Web and App Platforms
The Mercedes-Benz project focused on the complete redesign of the employee Training App and the Development Website, creating a modern and cohesive learning ecosystem for staff across global markets.
The goal was to deliver a unified, user-friendly experience for employees engaging with training materials, certifications, and personal development plans—whether via desktop or mobile. The redesign emphasized consistency, accessibility, and tailored user journeys to accommodate varied learning styles and job roles.
Challenges
Bridging Mobile and Desktop Experiences: One of the biggest challenges was creating a seamless transition between the mobile app and the desktop website. Each platform had its own design legacy and user expectations, making it essential to define shared patterns while preserving platform-specific optimizations.
Complex User Roles and Learning Paths: The platform catered to a wide range of user types—from new dealership staff to seasoned technicians and corporate employees. Each had unique learning requirements and permissions, which meant the design needed to be adaptable yet personalized.
Outdated UX and Visual Design: The previous training experience was fragmented, with dated visuals and unintuitive navigation. Bringing the interface up to Mercedes-Benz’s premium brand standards while enhancing usability was a key focus.
UX Process
Persona Creation and Role-Based Learning Flows: Detailed personas were developed for core user groups including technicians, sales staff, and managers. These informed the creation of dynamic learning paths and content discovery tools based on role and career progression.
User Interviews and Field Testing: Interviews with dealership staff, corporate trainers, and international users provided deep insights into day-to-day pain points. Prototypes were field-tested to observe real usage patterns and gather iterative feedback.
Design System Implementation: A shared design system was developed to ensure brand alignment across platforms. Components such as progress indicators, course cards, and certification trackers were standardized for reuse across the app and website.
Interactive Workshops with Global Stakeholders: Workshops helped bring together regional training leads, HR representatives, and product teams. This ensured alignment on business goals while keeping user needs at the forefront.
Outcome
The redesigned Mercedes-Benz Training App and Development Website now offer a premium, streamlined user experience aligned with the brand’s commitment to innovation and excellence. Employees benefit from clear learning journeys, responsive interfaces, and personalized development tools—no matter where or how they access the platform.
Resulted in increased user engagement and improved course completion rates across markets.