Nutrimum: Supporting Mothers with Nutrient-Rich Cereal Bars
Nutrimum aimed to position its cereal bars as a convenient alternative to traditional supplements for pregnant and breastfeeding mothers. Our goal was to make it easier for women to fortify their diets during these crucial stages of motherhood.
Design Process
We focused on building trust, effective storytelling, and understanding the different stages of motherhood:
Persona Development: Created personas representing pregnant and breastfeeding mothers, highlighting their goals and pain points.
Journey Mapping: Mapped the emotional and physical journey of mothers to identify opportunities for targeted support.
Wireframing and Prototyping: Designed wireframes and prototypes, iterating based on user feedback.
Usability Testing: Conducted multiple rounds of testing to refine navigation, content, and overall experience.
Design Solutions
Trust-Building Content: Developed transparent content about nutritional benefits with detailed ingredient lists.
Storytelling and Testimonials: Integrated real stories from mothers to build credibility.
Stage-Specific Navigation: Tailored navigation to align with different stages of motherhood.
User-Friendly Interface: Designed an intuitive interface for easy access to key information.
Implementation
Collaborated with nutritionists and content strategists to develop engaging content, and worked closely with the development team to ensure functionality and aesthetics met user needs.
Results
The app saw a 35% increase in user engagement and a boost in user satisfaction, with many mothers appreciating the tailored navigation and trust-building content.
Conclusion
The Nutrimum project successfully addressed the needs of pregnant and breastfeeding mothers by providing a tailored experience that supported them throughout their journey. This case study highlights the importance of understanding user needs and delivering a user-centered solution.